In terms of digital marketing, two main processes that have a really close mêlée are PPC and SEO. Mostly businesses are unaware of both these processes and how and when to use and which one to churn out the best benefits and best results.The solution to this can be found in the recommendations made by the experts working at digital marketing company India. As you seek their guidance, you will be told that by knowing everything about both of them, you will get your answers and this is what we are going to do here in this blog post.ADVANTAGES OF ORGANIC
Availing SEO services from a top-rated company could come with a number of advantages and the best one is that the results are ever-lasting. But yes, for this to happen, it is important that proper techniques and white-hat SEO is performed as per Google’s guidelines. If this is ensured, you will observe SEO giving better results for a long time, even after the PPC campaign is stopped. The ranking that a website gets because of SEO services is stable for a long time and this is something that we don’t get to see in PPC. The rank starts dropping down as soon as the PPC campaign is stopped and this is a major drawback associated with PPC.
ADVANTAGES OF PPC:
When performed by top-notch PPC experts working with a reliable digital marketing company India, your PPC campaign will start showing on an immediate basis. This means that clicks will increase followed by the traffic, leads, conversions, retention and finally, revenue as well. This is where PPC leads because in an SEO campaign, the results would start coming out at least after 3 months of starting the campaign. In PPC campaigns, the business or website owner is always at control and he can scale the campaign based on his budget, goal or the current status.
