The search engine optimisation is a continued process that if stopped would drop its your search engine rankings. However, another very important process that has to be carried out alongwith search engine optimisation is the SEO audit and here in this post, we will learn how this process works and why is so beneficial to carry it out along with search engine optimisation.
What Is SEO Audit?
According to the experts working with SEO outsourcing partner India, this SEO audit is actually the process of identifying the ranking factors and analysing how and what steps would enhance the visibility of web pages and the overall website. Experts further say that as you outsource SEO services India, the experts would carry out this process right in the beginning. Along with several things, in the process of SEO audit, these experts will also look for all the issues that could impact the website negatively as well as its performance on search engines.
This means that the SEO outsourcing partner India will work to find out –
- Issues With Your Technical SEO
- Issues With Local SEO
- Loading Time Lags
- Broken Links
- Website Structure Problems
- User Experience Problems
- Content Opportunities And Gaps
- Off-Site Problems
- On-Site Problems
- Link Building Issues
- Meta Description And Title Tag Problems
- Competitive Marketplace Insights
How Is SEO Audit Carried Out?
According to the experts, in the process of SEO audit, they will take all the bits and pieces to prepare a comprehensive SEO audit report. This report would then be analysed thoroughly by the SEO team that has been assigned the task of SEO of your website. They will read the results and issues to fix them using the best SEO practices. The result would be that more and more traffic will come pouring in towards your website and its position on search engines will also improve. One thing that you need to understand in terms of SEO audit is that as you hire SEO services India, this will be a time consuming affair. The time it takes makes it very important for users to understand its importance in the process of search engine optimisation.
The Importance of SEO Audit
The importance of SEO audit can be determined by the fact that Google often changes its algorithm that dictates the performance of SEO process. In this situation, SEO audit will help you come across broken links and refreshing them, speeding up your page load times, adding high-quality internal links and doing routine keyword research.
What to Watch For When Auditing Your Site?
There are several very important points to look for and here are some points as told by the SEO experts working with SEO outsourcing partner India.
- Meta Descriptions and Titles
- URL Structure
- Text Formatting
- Content
- Linking
- User Friendliness
