Getting a nicely built Shopify website is not enough without high quality and relevant traffic. As far as relevant audience is concerned, achieving it is very easy, but only if you are availing high quality Shopify SEO services India. These services can be immensely helpful when they are availed from reputed and established agencies. In this post, we will go through some important and useful steps that the hired professionals would take.
1. Picking the Perfect Keywords So Google Can Find You
- Content might be the king, but there is no doubt about the fact that "Keywords" are the heart and soul of any SEO campaign and therefore, the first thing they will focused upon is the "Keywords".
- To find the most useful keywords, these Shopify SEO experts will get into the shoes of the customers and think from their point of view. They will try and assume what customers would be searching for from your Shopify website.
- Doing this is easy and with this, finding the keywords will also become extremely easy and they will also work on middle-class type keywords that generally people use.
- They will use a science in terms of selecting the right keywords and phrases and employ them in your Shopify SEO campaign.
2. Choose a Keyword or Phrase That Actually Sells
- The keywords used in Shopify SEO are entirely different from those keywords and phrases used in any random digital marketing campaign and this is where the magic lies.
- Based on the requirement, the experts from the chosen Shopify SEO company will modify the keywords and phrases based on the kind of searches being made by customers on different Shopify platforms.
- For this, they will use their expertise and different guides, information, etc. and ensure that only high quality and profitable keywords are used.
3. Place Those Keywords in All the Right Places
- Another very important step that these Shopify SEO company experts will take is placing the keywords at the right spot and this would be immensely successful, if done strategically.
- In this regards, the following information is very important that in Shopify SEO, placing keywords is done on 5 crucial places namely –
- Your Page Title - This is the title that will appear on Google’s results page.
- Meta Description - The Meta description is the short piece of wording that shows up underneath the title.
- Image Description & Alt Tags – Make it descriptive and include your keywords because now, Google can find, read them and rank them.
- Headers and Titles (H1 Tags) – Make sure your product pages all have descriptive headers.
- Product Descriptions and Copy – Always include your keywords in the product description to help Google find your page.
Some other very important steps that the experts of Shopify SEO experts will work on are –
- Connect Your Pages And Content With Internal Links
- Create Back links To Your Shopify Store
- Encourage Customer Reviews
- Set Up Redirects For Old Product Pages
- Use The Blog Feature
- Working on the Sitemaps to correct them
