SEO services offered by each and every SEO agency are offered in two different ways and there is third one as well that is not as important and used as these two. The names are white hat SEO and black hat SEO and the goal of both these ways is to improve the rank of the website. However, they are different in so many ways and one major difference is that in the white hat technique, all rules and regulations are followed while in black hat SEO, all of them are bypassed.
Therefore, it is important that when you hire SEO expert India, you research about their history and ensure that they are offering only white hat SEO services. Let us try and know more about how these services are different from each other and why white hat is a better option.
WHITE HAT SEO
When you outsource SEO services India, research about these two types of services and you will come to know that white-hat SEO services delver long lasting SEO results. The reason is that Google promotes it and also because of the fact that all the rules, regulation, laws related to SEO are followed by the experts. As you hire SEO expert India, you will see that they will also follow all the restrictions and limitations related to SEO and as a result, your website will flourish well on the Internet. In short, it can be said that in white-hat SEO services, the professionals never use any deceptive tricks and techniques to con the search bots.
BLACK HAT SEO
This is totally opposite to white hat SEO and when you outsource SEO services, you need to make sure that the team is not engaged in these services. According to the experts, in this type of SEO, professionals use tricks and SEO strategies that are disliked by all the search engines. This could include a number of things like spamming, keyword stuffing, search engine poisoning or spam-dexing. These are all tricks to pull the attention of the search engine bots, but the downside is that if detected, the consequences could be really harsh. As a result of black hat SEO, the search engines can blacklist your website temporarily, or degrade its rank and even, blacklist it permanently, in the worst case scenarios.
