What is Lazy Loading and How SEO Experts Optimize Your Webpage with Lazy Loading

Latest parameters and standards say that your website is good if it is loading in 2 seconds or even lesser. This is mainly due to the fact that "time is money" and that now people now have a zero tolerance level regarding website upload and any delay can frustrate them in anything beyond 2-3 seconds. This frustration is not good for the website because the result would be that the user will switch to the next website emerging in the search result.

This is given the name of "slow-loading" by SEO experts India and it could be really frustrating for the users as well as website owners. It has so many risks and the biggest one is of non-returning audience and hence, as you outsource SEO services India, page loading speed is the first thing that professionals check. The solution to this is "lazy-loading" and here in this blog post, let us get an overview of this concept.

WHAT IS LAZY LOADING?  

The concept of lazy-loading used by top-rated SEO experts India allows you to defer slow loading elements on the webpage until the page has rendered completely. Because of this, the user gets the website completely opened before doing the heavy work of loading some of the bigger, non-critical, below-the-fold elements on your web page. The idea behind this concept is of shortening the length of critical rendering path or the time taken by the webpage to get completely opened before the user. In other words, it is used to trim down the page loading speed because as said above, this impacts the traffic really seriously.

HOW TO TELL IF YOUR SITE NEEDS LAZY-LOADING

When you outsource SEO services India, an in-depth audit is conducted to determine whether the website needs lazy-loading implementation or not. The easiest way is running your site through a page speed performance tool like PageSpeed Insights or GTmetrix. Often slow loading images are considered as the parameter of judging the loading speed. But let us not forget the fact that there are other variables included too like – 

• Enabling Gzip compression
• Minifying JavaScript, CSS, and HTML
• Reducing redirects
• Removing render-blocking JavaScript
• Leveraging browser caching
• Improving server response time
• Using a content distribution network (CDN)
• Optimizing images and video

It’s important here that you prioritize items that allow your website to upload really fast and help you get the greatest gain.