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What is ADA Compliance and Its Importance

ADA Compliance Website Services, Digital marketing company in India

Businesses across this great nation, USA are realizing that to impress search engines as well as to attract more and more traffic, they need a website, built in ADA compliance. This ADA compliance means Americans with Disability Act compliant and here in this blog post, we will be covering some top aspects related to this compliance.
 

What does ADA mean?

The term, ADA is the acronym of Americans with Disability Act and along with other subject matters, this act also gives people with disabilities their right to access the Internet. This act has some guidelines on how a website should be built, what features it should have to make it easy to access by people having any kind of disability. ADA compliance website services can be immensely helpful in this because the experts from the chosen digital marketing company in India will ensure that the website you have is in compliance to ADA guidelines.

Importance of ADA Compliance

Firstly, since it’s an act made for helping people with disabilities exercise their right to access the Internet, by not complying with it, you are actually breaking a law. Secondly, its importance can be understood by the fact that in the context of the USA, search engines like Google and others prefer choosing ADA compliant websites over others in case of any search query. This means that by not having an ADA compliant website, you are actually harming your business and not letting the website work at its topmost capabilities.

How Do I Make My Website ADA Compliant?

The first step is really simple that mainly involves availing ADA compliance website services from the top digital marketing company in India. The specialists there would ensure that the guidelines laid down in ADA and also in Web Content Accessibility Guidelines 1.0 as well as 2.0 are all followed. In short, their attempt would be to ensure that the content as well as the website is prepared on the basis of the four following principles.

4 Principles, Also Known As "POUR":

  • Perceivable: Web content is made available to the senses – sight, hearing, and/or touch

  • Operable: Interface forms, controls, and navigation are operable

  • Understandable: Content and interface are understandable

  • Robust: Site should work in all environments