Gone are the days when you used to write catchy content or post images on social media to market your business. Technology has come a long way since then and is continuing to evolve social media trends.
Therefore, the tactics that found broad application earlier may not work in present scenario. Here are some of the latest social media trends to watch out for in 2019.
Connect With Audience Through Live Streaming
Videos have undoubtedly become one of the essential strategies in the field of marketing. However, an application has recently become popular and that is live streaming. The capability of video streaming in current devices has drastically increased, and the focus has shifted to video content. Live videos are being broadcasted on all the major social media sites and almost 82% of the audience prefer live videos on social media.
Instagram Stories Are Becoming Quite Popular
Well, snapchat was the first that allowed users to post short videos, which were deleted automatically after 24 hours but after its huge popularity, Facebook and Instagram decided to add his feature to its app. Stories have become one of the best ways of showcasing a brand because using and viewing the Instagram stories, adding tags, filters and text to them always seem interesting.
Rise Of Augmented And Virtual Reality
Apple has launched iPhone X and iPhone 8, and both the devices are incorporated with a chip that allows the phones to provide the experience of virtual and augmented reality to users. Although this would initially have an impact on mobile gaming but later it will find ways to incorporate the new technology.
Generation Z To Be In Trend
What is Generation Z? Well it is the little sibling of millennials born in the late 90s and are around 22 years of age. This generation is the very first which has grown up 100 percent online. It is more valuable for the marketers instead of millennial; since the buying capacity of marketers is gradually increasing. This is why it is necessary to shift the strategies of social media and try to keep up with latest trends.
To Sum Up
There are a number of social media trends that would have a massive impact on brands as well as users. Brands should try to opt all these latest trends to leverage maximum benefit of all the powerful social media platforms.
