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Steps Taken by SEO Experts in Website’s SEO Audit

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The best results out of any campaign are generated after lots and lots of hard work and dedication of top-rated SEO professionals. As far as this hark work is concerned, there are so many things to do here and the process of SEO begins with an in-depth SEO audit. This audit involves so many things and the outcome determines as to how much hard work and efforts would be required. 

The top-rated SEO experts India start the process with an SEO audit of the website and in this context; they take some steps that we are going to discuss here in this blog post.

CHECK ON-PAGE OPTIMIZATION

The first thing that SEO outsourcing India professionals do is checking on-page optimization and here, they make sure that each page focuses on one keyword phrase despite different keywords being used on that page. These professionals will also ensure that the chosen keyword phrase is the ideal one for that particular webpage. Next up, their task would be to use Google’s Keyword Tool to check the keyword phrase’s popularity and competitiveness. Then, their next step would involve ensuring that the main keyword is present there in the webpage’s URL as well. The reason cited by SEO experts India is that this delivers optimal readability by the search engines.

Experts offering SEO outsourcing India services further ensure that the keyword phrase is included in the title tag and description tag also on each page. They will further ensure that this is followed by a brief description of the page’s content in the description tag.

Here are some more steps that these professionals take as a part of SEO audit.

  • Ensuring that the primary keyword phrase included in the H1 tag and H2 tags on each page
  • Ensuring that the keyword phrase appears throughout the content
  • Making sure that the code on each page of the site clean and uncluttered with unnecessary code
  • They further make sure that the keyword phrase included in the page’s images’ alt tags and file names
  • They will also work to ensure that Your Site is being indexed by the Search Engines
  • These professionals will also test the Speed of Your Website
  • Lastly, they will Check for Broken Links or Dead Pages