When it comes to getting success out of SEO pursuits, as number of strategies have to be used and one of them is running an SEO campaign itself. This might sound easy to some, but the fact is that without the help of an SEO outsourcing partner India, this task would be impossible at all. This means that if you are planning to run an SEO campaign, you will first have to outsource SEO services India and allow them to create, run and manage it for you. Let us see here in this post that an SEO campaign is and how to plan it.
What is an SEO Campaign?
- According to the experts of the industry, an SEO campaign is nothing, but a process, where some predefined and pre-planned steps are taken with the help of industry experts.
- This results in the improvement in the rankings of a website in the search results for specific keywords.
- There is a huge difference between an SEO campaign and an on-going SEO process because the former one has specific and measurable goals.
- One the other hand, the latter one, i.e. the on-going SEO process means continually improving the search engine ranking of a website.
How To Launch An SEO Campaign
These are the steps to follow to run a successful SEO campaign:
- Analyse Your Website Setup
- Perform An SEO Audit
- Set Your Campaign Goals
- Perform Topic & Keyword Research
- Craft Your Page Title
- Publish Great Content
- Work On On-Page SEO
- Promote Your Content
- Monitor Your SEO Performance
- Build Topic Relevancy
Let us go through some important points here in this article.
Analyse your website setup
- As you hire SEO services India, the experts will right away engage in checking the status and condition of the website and review whether it’s feasible for an SEO campaign or not.
- This will go through almost everything in the website and majorly ensure that –
- Your Website Is Mobile-Friendly
- It Loads Fast On Both Desktop And Mobile
- Has SSL Enabled
- If all these features are there, only then, they will proceed to the next step and if not, they will first try and resolve all of them with the help of SEO outsourcing partner India.
Perform an SEO Audit
- The next step would be of auditing the website for its health and the importance of this step can be determined by the fact that experts recommend performing it every 6-8 months.
- As a part of the audit process, the experts of the chosen SEO outsourcing partner India will review technical SEO infrastructure and in particular the following items:
- Your URL structure – Ensure that you have SEO friendly URLs
- Website Structure – A good site structure is hierarchical (max 3 levels deep) and not flat
- Check how your canonical URLs are defined
- Optimize your .txt SEO settings to avoid any indexing errors
- Ensure that your XML sitemap is optimized
Set your Campaign Goals
- After everything has been checked in the auditing process, the experts will set the goals of the SEO campaign and they will be totally different from the goals of an on-going SEO process.
- Some top goals that they would chase are –
- To increase visibility on Google for other keywords
- To improve the rankings of existing pages, for specific SEO keywords
To achieve these goals, they will devise strategies that would include the following steps –
- Performing Topic & Keyword Research
- Crafting Your Page Title
- Performing A Google Search Using Your Chosen Keywords
- Looking At The Results That Appear On The First Page
- Creating A Title That Contains Your Target Keywords
- Publishing Great Content
- Making Sure That You Back-Up Any Claims Made In Your Content With Real Data Or Studies
- Working On Your On-Page SEO
- Adding Your Target Keyword In The URL Slug
- Mentioning Your Target Keyword In Your Opening Paragraph
- Mentioning Your Target Keyword In Your H1 Tag
- Adding Related Keywords In Your H2 And H3 Tags
- Adding Long-Tail Keywords And Semantically Related Keywords In Your Content
- Adding Images And Making Sure That You Optimize The Alt Text
- Promoting Your Content Externally
- Monitoring Your SEO Performance
