The number of people using search engines to get access to things that they want is increasing rapidly and this has made search engines, a battleground for businesses. Every business is putting its effort in controlling the results on these search engines in their favour and for this; they even outsource SEO services India. Ranking higher and higher is the goal and at the same time, the biggest challenge as well for businesses, but things can be made simplified a bit with the help of local SEO.
According to reputed SEO outsourcing partner India, local SEO has gained more popularity in the past couple of years. The reason is that the business owners of course want to expand their businesses, but at the same time, they want to keep their focus on local customers too. Ask any digital marketing company India and you will be told about various reasons or facts why you should not underestimate local SEO at all.
Why You Should Take Local SEO Seriously?
- 93% Of Searches With Local Intent Show Google 3 Pack On Top Of Search Results
- 88% Of People Who Search For A Local Business Call Or Visit The Business In A Day
- 78% Of Local Mobile Searches Resulted In Offline Purchases
- 71% Of People Search And Confirm A Business Location Before Arriving At The First Time
- 72% Of People Who Perform A Local Search Visit A Store Within 5 Miles Radius
- 66% Of Smartphone Users Will Purchase From Companies Whose Website And Apps Are Location Specific
- 46% Of Google Searches Are Local
Reasons Why Local SEO is So Effective
When you hire Online Marketing Company India, you will surely be informed about local SEO, but most businesses are unaware of it since it’s a fairly new concept. Some data was presented above why local SEO is so important for any business and here we have some more reasons why it should be bundled in the SEO package that you avail from any digital marketing company India.
Cost-Effective
- With local SEO, you will get a free source of advertising and you can use it to promote your business to local customers.
- The significant factor here is that it will not going to burn your pocket at all.
Benefits Your Customers
- From the customer’s point of view also, this local SEO is amazingly useful as it allows them to make relevant searches and get results really quickly.
- Using the "location" feature while searching, they can access any business in any location, its contact information, business hours, USP, etc.
Rank Higher
- Search engines too have made their algorithms work in such a manner that businesses that work on the basis on local SEO are ranked higher.
- This would mainly involve catering your full information on the "Contact Us" page of your website including your NAP or NAME, ADDRESS, PHONE NUMBER.
- Apart from this, contact email IDs, business hours, street view, directions, etc. will be an additional help that will help you get ranked higher.
- Lastly, by paying attention to local SEO with the help of a digital marketing company India, you can boost your sales and expand your network by including niche influencers.
