When you own a law firm and it’s not doing that well, you should immediately understand that there is a necessity of law firm marketing services. Some people attempt it through DIY, but the fact is that it is a complex project and not possible through DIY. In any case, you will need services related to online marketing for law firms. These agencies are helpful in a number of ways and here in this post, we have discussed some of them.
Improving The Site Speed
- The first thing that these people would do is that they will improve the site speed as much as possible.
- This is a rule or a research of a study that faster and more responsive websites attract more traffic and is always ranked higher on SERPs.
- The research further reveals a the following facts –
- A one-second delay in page load time could:
- Reduce page views by 11%
- Increase visitor dissatisfaction by 16%
- Reduce client acquisition by 7%
- To check the performance of your law firm’s website, the experts of legal marketing services will bring into use, the Google’s free Page Speed Insights Tool.
Focus On Visitor Experience
- The speed of the website is one thing and another very important thing that these professionals focus upon is the visitor experience and for this, they will work upon the site design.
- They will work with the goal of offering the best websites to provide only the best experience.
- Other than this, they will make sure that the website works smoothly and evenly on devices of all sizes like desktops, laptops, mobiles, tablets.
- They will further make sure that all the pages of your website have text and a few images so that the website is recognised more easily by the search engines.
Other than these two major steps, the experts of digital marketing company in India offering law firms marketing services will use words that are being used in search engines and also create keyword specific pages to keep your law firms website ranked higher in search engine results.
