One of the top results that people look for while engaging in a PPC campaign is the enhanced conversion rate followed by heightened ROI as well. But sadly, these are the two of the toughest goals that people look to achieve from these campaigns. However, PPC specialists India have an entirely different opinion on this and they say that this particular goal, i.e. of increased conversion rate can be achieved really easily provided that you follow the tips given in this post.
What Is Your Conversion?
Experts of PPC Management Services India say that before starting to read the tips and tricks, it is very important to determine what your actual conversion rate is. This can be determined very easily and if you have not set it up, it can be done very easily with the help of conversion codes present in Google AdWords.
Techniques To Increase The Conversion Rate
Negative Work
- According to reputed PPC expert India, keyword and match "type selection" is already an effective method, but aside from this, negative keyword implementation can also be very effective
- This method would ensure that your ads are delivered against the most relevant searches and prospective customers.
- Doing this negative keyword implementation is very easy and will not take more than 10 minutes, as you will first have to select your highest volume broad or phrase match keyword.
- The next step is choosing the relevant date range, and use the ‘search terms’ report to find out exactly what searches your selected keyword is being matched against.
- From there, the only task would be of compiling a list of negative keywords and once done, you will have to upload them in bulk in the AdWords account.
Pause Low/Non-Converting Keywords
Another very effective method to use as recommended by PPC experts of digital marketing company in India is completely pausing low or non/performing keywords, as they are nothing, but a wastage of time.
- One more relevant step is of pausing keywords with excessively high Cost/conv. so that budget can be reinvested into keywords that perform within targets.
- However, experts recommend that before pausing them, it is very important that you analyse the keywords over longer date ranges to see, if they have a history of poor performance, or if it’s just a seasonal trend.
Review Campaign Budget Split
- With the help of this step too, a lot can be done as far as enhancing the conversion rate is concerned and experts recommend having a campaign budget split strategy.
- In this regards, experts say that you first have to note the number of campaigns, you’re looking to run and based on that create a budget split strategy so that all the campaigns have a sufficient amount of budget to use.
Keyword Bid Management
- In terms of bid management, experts say that a lot can be done as far as and PPC specialists India believe bid management as a core optimisation method to help you increase ROI in a PPC campaign.
The Main Scenarios To Look For When It Comes To Bid Management Are…
